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15 Tips for Improving Your Dressing Rooms / Fitting Rooms and Increasing Sales

Customers are going to spend about a third of their in-store time in your dressing rooms. Also, customers who use dressing rooms are 67% more likely to purchase a product, so you want to make sure to focus a lot of your attention on your dressing room facilities and designs. Here are some tips for improvement.

Modernize!
First of all, build some modern dressing rooms! Drywall is very 80's and dressing room stall partitions don't give you the best look (or sense of privacy thanks to their gaps). Our modular dressing rooms are the perfect solution, they are sturdy and bolt into the floor (and ceiling if need be) which eliminates those pesky gaps, affording the customer that extra sense of privacy. They are flexible so you can get the layout that works for you. Not to mention, they look sleek and modern: a great touch for any store.

Upgrade that lighting.
Dressing room lighting is a big deal, especially when it comes to using the mirrors. Bad lighting that is unflattering can turn away prospective customers, since they look in the mirror and become distracted by their perceived blemishes and other features, forgetting what they were there to do in the first place. Try different bulbs and modifying different sources of lighting for a more flattering effect. The better the customer looks in the mirror, the more good they are going to feel about the clothes they are trying on.

Improve that mood.
Ambient area lighting is important as well. A dressing room area with a comfortable mood and ambience can improve a customer's mood and increase the chances for purchase and future returns. Look into sconce lighting or even chandeliers for an upscale mood lighting solution to improve the atmosphere.

Dress up your doors.
Personalizing your dressing rooms will go a long way towards identifying your store to the customer and standing out as a unique retail personality. One company will write the customers' names on the doors so that the clerk can call them by their names when offering service. Others will personalize door numbers and implement other decorative touches like that. Adding extra character is important for crafting a retail brand that really stands out and keeps the customer familiar and likely to come back. Give your customer a shopping experience they won't forget. Making a good impression will keep you in their minds when they decide to go out shopping the next time. We can paint your doors a stylish color, or upgrade them to an upscale, diamond plate design, or even light the doors up with additional colored mood lighting.

Give the customer some space.
Give your dressing rooms more space; expand them. In family dressing rooms, parents want to bring their kids or strollers in with them. Also girls tend to make clothes shopping a social occasion and they love to bring their friends in with them to try things on. Make sure your dressing rooms are large enough to accommodate these scenarios.

Accessorize!
Pack your store dressing rooms with helpful fixtures and furniture. Throw in some unique hooks or mirrors or even benches. Add style wherever you can and go that extra mile that shows the customer you care.

Make your dressing rooms stand out.
Customize your dressing room partition panels. We do custom colors that can reflect your brand colors and add that extra dimension of character to your dressing rooms. Colorful sights can attract the customer in that direction as well, and provide a form of enticement.

Advertise.
Try some in-room advertising! Our light boxes are a great way to attract the customer's attention.

Figure out what sort of experience you want your store to be.
Think about what you are trying to communicate to your customers when you design your store and dressing room facilities. Do you want people to feel comfortable? Sexy? Wrapped in luxury? On a vacation? Configure your décor to encourage and perpetuate this feeling.

Don't forget the people who have to wait.
Cater to the waiting shoppers such as husbands and children. When a customer is shopping, they shouldn't feel stressed or rushed if they are shopping with loved ones who might be waiting close by. Try a waiting room with a TV or a vending machine and some couches.

Try different angles!
There are always ways to make dressing room design more interesting. We can make 45 degree angles with our modular wall systems, making the rooms more visually interesting with walls that curve toward or away from the customer. Straight hallways can get repetitive and boring, while angled walls can seem modern and exciting.

Looking for a traditional look? Try crown molding.
We offer crown molding for our walls in case you want a more traditional look. Again, if you are going for a certain theme or feel and you want a traditional look, this is a great option for increasing visual interest.

Install vacant/occupied indicator lights.
Entering a dressing room can sometimes be awkward for the customer, as they don't know if there is a person inside or not and they could become embarrassed if they happen upon someone accidently, which could ruin their shopping outing. Try installing indicator lights or vacant/occupied switches that indicate if someone is using the dressing room or not. This alleviates social stress.

Concentrate on service.
We have mentioned on this site that service is a big deal in a retail setting. To many customers, store service is one of the most important factors in their overall shopping experience. Many retailers are installing service buttons and phone lines in their dressing rooms so that customers can call upon associates for help. Try it out! This greatly increases sales and vastly improves the customer shopping experience. Shoppers will thank you when they don't have to have their loved ones run them back and forth clothes, or even put clothes back on to run out and try something else.

Keep your dressing rooms clean.
This point is easy to overlook, but it is one of the easiest ways to improve the day to day quality of your shoppers' experience. Keep the dressing rooms clean! Have your staff routinely go through the dressing rooms and return left-behind clothes and clean mirrors and hand rails and anything else that could become dirty or cluttered from use. A clean dressing room will go a long way towards winning over your shoppers.

Check out a list of our modular dressing / fitting rooms. Click here»